Lensai is a contextual advertising platform that utilizes AI technology to assist publishers in monetizing their web traffic. By refining targeting and identifying relevant objects, logos, actions, and contexts, Lensai ensures that ads are matched with the most appropriate content. This platform offers advanced advertising solutions for both images and videos, benefiting various stakeholders in the digital advertising ecosystem. Moreover, it enhances brands’ return on investment (ROI) by employing unique advertising algorithms that tap into users’ emotions and create a sense of urgency to purchase products. Unlike traditional methods, Lensai’s computer vision solutions focus on targeting audiences based on their content interests rather than relying on user identity or behavior.
❤ Contextual advertising involves displaying ads that are relevant to the content being viewed by the user.
❤ The process of identifying relevant objects and contexts helps in determining the appropriate ads to be shown to the user.
❤ Targeting is refined and optimized to ensure that the ads reach the right audience.
❤ In-image and in-video advertising refers to displaying ads within images or videos to capture the user’s attention.
❤ Emotions and a sense of urgency are taken into consideration when designing ads to create a compelling and persuasive message.
#️⃣ Monetizing website visitors.
#️⃣ Enhancing return on investment for brands.
#️⃣ Focusing on specific audiences according to their content preferences.
