Reporting to the Manager, Prospect Experience, the CRM and Data AnalystΒ will work within a cross-functional team to shape and deliver effective communication strategies and plans to support the strategic objectives of our Marketing, Recruitment, Admissions and Communications (MRAC) teams. As part of a Global University, the incumbent would be expected to work collaboratively across teams in other campuses.Β
From engaging and exciting prospective students, to maximising the conversion through the intelligent application of our data, the role holder will act as a channel owner for CRM activities across the University along with the presentation of data across the student journey to support decision making.
The role will be based at the University’s campus in Putrajaya, the administrative capital of Malaysia.
Key Duties and Responsibilities
Heriot-Watt is a specialist university in Edinburgh with a global presence. We create world renowned, innovative research and highly employable graduates.
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