Senior Marketing Data Analyst

The Kuala Lumpur office is the technology powerhouse of MoneyLion. We pride ourselves on innovative initiatives and thrive in a fast-paced and challenging environment. Join our multicultural team of visionaries and industry rebels in disrupting the traditional finance industry!

A Senior Marketing Data Analyst is responsible for performing marketing campaign analytics and deriving meaningful insights from data to drive the performance of lifecycle engagement campaigns. We are looking for an individual who can work well across teams as well as work independently under minimal supervision. He or she should possess good knowledge of statistics, which includes experimental design for optimization, hypothesis testing, statistical significance, confidence intervals and predictive analytics techniques.

Key Responsibilities

1. Analyse and predict outcomes based on historical patterns
2. Discover new insights and understanding of business performance based on data
3. Explore and analyse business problems and create customer scorecards
4. Identify, monitor and measure quality processes over time
5. Use statistical data analysis and leading technologies to drive fact-based decisions
6. Conduct A/B testing to measure the impact of different campaign mechanics
7. Identify improvement opportunities in digital marketing (Google/Facebook Ads/Display Network) growth and efficiency, e.g. audience targeting, split test
8. Work on optimizing our current attribution modeling for paid and organic leads across multiple channels
9. Collaborate with the performance marketing team as well as external partners to provide marketing dashboards and identify optimisation opportunities for online content and conversion rates