Senior Marketing Data Analyst

The Marketing Data Analyst will play a key role in building a reliable foundation for user acquisition data and helping the UA team achieve company goals. This role involves validating and analyzing the results of user acquisition efforts and providing valuable insights to improve performance. ​This is a great opportunity for any data analyst to take the lead in deep data analysis, identify growth opportunities, and ensure data accuracy.

Job Responsibilities

1. Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends.
2. Develop and maintain data visualization dashboards.
3. Develop the SKAN measurement approach for Google, Facebook, and TikTok.
4. Manage user LTV prediction tools, ensuring the LTV model’s reliability and data accuracy.
5. Research and revise the CPE targeting strategy for UA channels, and design the event implementation flow within our apps.
6. Develop UA alerts and reports automation.
7. Design and manage UA spend and revenue planning tools, and assist in setting goals for the UA team.
8. Manage MMP tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.
9. Collaborate with cross-functional teams to ensure data accuracy, consistency, and alignment between all data sources.