Lead and manage the marketing and product analytics team, setting strategic goals and providing guidance and mentorship to team members.
Develop and implement a comprehensive marketing and product analytics strategy, ensuring alignment with overall business objectives.
Analyze marketing campaign performance and customer data to identify trends, patterns, and opportunities for optimization – essentially laddering up to Marketing ROI Models;
Promote and develop best practice for optimisation and testing approaches, relating to Product Development initiatives.
Develop Media mix model and advanced measurement scenarios to help optimize marketing investments;
Customer satisfaction measurement and monitoring including Brand health KPIs;
Conduct deep-dive marketing data analysis to derive actionable insights and make data-driven recommendations for improving marketing effectiveness.
Manage and optimize marketing performance tracking systems and tools, ensuring accurate and consistent reporting.
Collaborate with cross-functional teams, predominantly Marketing and Product, to align on key business metrics and objectives.
Present findings and recommendations to senior management and stakeholders, communicating complex data-driven insights clearly and concisely and ensure that findings are being pulled through to action, and that insights are business relevant.
Establish and maintain data governance and quality standards to ensure data accuracy and reliability of reporting.
Conceptualize, create and maintain performance dashboards to monitor KPIs for acquisition, retention and monetization of players and customer journeys.
Perform cohort analyses to identify trends in player behavior and measure impact of product feature releases on player activity.
Stay up-to-date with industry trends and best practices in marketing and product analytics, identifying opportunities for innovation and improvemen
