Senior Insights Analyst

The Senior Insights Analyst will play a crucial role in analysing and interpreting complex data related to customer facing e-Commerce sites for both our direct to consumer and retail / pharmacy partnerships,  and our medical consulting platform. They will be providing actionable insights and recommendations to drive strategic decision-making to support marketing on driving conversion, revenue and prevent churn.

Day to Day Responsibilities:

1. Analysing complex datasets related to e-Commerce sites, market trends, telehealth platforms and regulatory frameworks
2. Conducting life cycle analysis to better understand the customer journey from acquisition to retention, identifying key touch points and opportunities for intervention to improve retention rates.
3. Analysing the performance of CRM campaigns through Braze to assess impact and uplift to key retention and patient metrics. 
4. Creating target audience segments based on customer segmentation, lifecycle, behaviours and key triggers to increase retention rates.
5. Oversee the end-to-end delivery of analytic initiatives related to marketing analytics and become the domain expert in the Data & Analytics Department.
6. Collaborate directly with the Marketing teams to comprehensively understand their needs, translating business requirements into technical specifications and strategic plans.