Be the subject matter expert for A|B Testing where you will own, manage and drive the A|B Testing roadmap
Lead and collaborate with teams on ideation, creation, development, implementation, analysis and recommendations for all A|B testing initiatives.
Design & Execute A/B testing strategies to optimize user conversion rates.
Develop executive level presentations that translate findings/results in a clear concise manner.
Provide recommendations on actionable trends and insights to Marketing, Product, and Design teams
Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics implementation.
Develop appropriate tagging strategy for A|B Testing initiatives and product launches
Stay updated with the latest CRO tools and technologies
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